Home Staging

Not everyone knows how “Home Staging” works and how a seller benefits the most using inexpensive upgrades.Home staging is the process of preparing a property for sale by making it more appealing to the highest number of potential home buyers. This goes beyond decorating and cleaning, which of course make the first impression a good one. Photos of messy rooms full of clutter and family photos have never sold a property.

Home Staging sells your home faster

Believe it or not, staging is so effective and successful there is actually a Real Estate Staging Association (RESA). According to RESA, staged properties sell 73% faster.

The most recent study showed 174 properties that were already listed on the market for an average of 156 days. These properties then went through a staging process, which reduced their time spent on the market by impressive 73%. In other words, it took only an average of 42 days for these properties, once staged, to be sold.

This study tells us that staged homes sells, on average, in 42 days. It is not worth, therefore, listing the property on the market first to see if it sells and then do the home staging. If owners opt to stage the property first, they will sell 73% faster.

Home staging can add up to 20% of your home’s value. 

Again, according to RESA, 63% of people are willing to pay more for a home move-in ready.Also, by presenting a home in its best condition, with a beautiful interior design, stagers help sellers get better offers for their property.Depending on the Interior Design service you hire, the value of your property can increase up to 20%. And that does not mean you have to invest a large amount of money. Usually 1% of the value of the property is what it takes to have an increase in 10% on the price.For example: Your home has been appraised at $400.000. The 1% staging cost would be $4000.00.Working with the right home staging consultant maximizes your return on investment. Staging increases your selling price by a minimum of 10%, or $440,000, minus staging fee, equals a  selling price of $436,000.or a $36,000 gain. Just starting out and want to flip your honeymoon casita? OK, say your home is worth $100,000, minus the 1% staging fee, $1000.00, increase in selling price would be $110,000, minus staging fee equals a $9,000.00 gain.Staging can be as simple and cost efficient as a huge cleaning,  remove all clutter and personal memorabilia, fresh paint, replace all light bulbs with highest wattage possible for bright interiors, rearrange the furniture, adding colorful throw pillows and fresh fluffy towels and bath mats. Cleaned off kitchen countertops and changing drawer pulls can work wonders. Same for the exterior, clean and welcoming for that very first impression.Personally, I advise sellers to appeal to all the senses. I suggest soft music, the scent of fresh baked cookies, coffee and always fresh flowers. A staged home psychologically comforts the potential buyer that here is a home well taken care of, easy to envision living in the space as opposed to trying to envision living in a dark home, tripping over toys, dead plants  and windows in need of washing.
The key is hiring an experienced, innovative, creative interior designer.

Home Staging makes it easier to promote your home

Shells found around house, cleaned and rehomed.

90% of people use the internet to begin their home search and most of these buyers judge whether or not to walk through a property by first seeing the listing photo on the internet. Of course that is a very strong reason to higher a professional Real Estate photographer. But what is the point of hiring such service if the residence has not been properly decorated and staged? The combination of a staged home and professional photographs definitely speaks to potential home buyers online.

A proper Home Staging takes that into consideration. It is not only about making a good first impression to buyers who visit the property, but also preparing the home for professional photographs so the property can be well advertised online.

A professional Home Staging makes it easier to create amazing pictures and virtual tours as well turning your home more appealing to online homebuyers.

Home Staging minimizes the risk of low-ball offers

Home Staging requires that small repairs and renovations be made. This prevents buyers from depreciating the property in an attempt to get lower prices.

By showing a residence in its best condition, sellers get better offers for their homes. This minimizes the risk of low-ball offers.

Staging allows buyers to mentally picture

Most people find it difficult to imagine what it would be like to live on the property when it is either empty or with a messy decoration. Being able to envision what the property could look like is a talent few people have. That is where your interior designer can offer immeasurable help. I often say “Paint it white with your eyes,” but they usually lose interest quickly. Buyers need to have a pleasant sensation and feel comfortable as they tour your home.

Designers &  Realtors work hand in hand

A Real Estate Agent will try to  sell your property  quickly  and for the best price, dealing with all the negotiations and paperwork involved. On the other hand, an Interior Designer  will stage your home visually, working the buyer’s senses. Combining the work of both professionals will bring an important synergy in the selling process.

Stand out from the competition

There might be hundreds of homes in your neighborhood. How about new constructions? Why a buyer would choose your home among all the others? A reduced price might not be the answer. How often have you seen properties spending years on the market, even after owner’s reduces their prices consecutively?

A Professional Stager knows how to make your home stand out among competitors. They have the experience to arrange your residence in a way that maximizes lighting and make it shine better. They can arrange furniture to make it look bigger, warmer and charming. Such actions and details, when done by a professional, certainly get your home sold faster and with a better value.

Why hire a professional home stager

You might think you are able to stage your property on your own. But remember, you are not a professional and everyone else is probably thinking the same. The word here is “stand out”. You will never have the experience of a Professional Interior Design Stager and, most important, you will hardly get rid of personal tastes and emotional preferences when trying to stage.

Your preferences regarding colors, materials, furniture and accessories are NOT the market’s preferences. You will hardly take actions without being influenced by your own personal concepts. The result will most probably be a poorly staging work that will not do the job, besides efforts and money thrown away. Regardless, your Interior designer will save you money by staging your home.

Stand out! Talk to a professional today and sell your property faster with a higher price.